Why would you need to exclude data from your Google Analytics, isn’t more visitors and pageviews per session better?
Well no, not always.
And certainly not when its contributing visits and data from locations that are very far removed from your target audience.
If you’ve ever looked at your website stats and been baffled by a number of visitors from a particular [and obscure] country or city, you’ll probably have been a little frustrated by how it can skew your data.
There’s a couple of ways to deal with this, and whilst you can’t stop unwanted traffic, bot visits from Russia for example, you can create filters and segments to use whilst viewing your data.
Why use a filter in Google Analytics?
A filter will allow you to exclude data from a specific location, from the time you make the filter active. So if you were to create a filter TODAY to exclude traffic from Mongolia for example, then from today onwards, you’ll have a filtered view of the data that excludes Mongolia.
But a filter doesn’t apply historically, so all your existing data will still contain visitors from Mongolia.
To solve this issue, you’ll need to create a segment.
Why use a Segment in Google Analytics?
A segment will allow you view historical data, excluding the visits / interactions from your chosen location, ie Mongolia.
The tutorial below will how you how to leverage the filter and segment functionality within Google Analytics to view only the traffic and data that really matters to your business.
View the How-To tutorial to learn how to exclude specific locations from your data in Google Analytics.